The truck costs the same at three stops as it does at eight.
Booked stops.
Not clicks.
This is the Local Lead Engine. One system that finds the propane buyers inside your 30-35 mile radius, gets your name in front of them on Google and in AI search, and points the whole system at buyers who can become accounts on your truck.
Your automated marketing department in a box.
Specifically designed for the propane industry.
Traffic isn't the product. A new customer is a site survey, a tank set, a leak test and a first fill. That's what we're aiming at.
Free. About a minute. No call, no signup.
Or run the free Dealer ROI Calculator — your own fleet numbers, no signup.
- ✓No long-term contract. Cancel on 30 days' notice.
- ✓One monthly price. Every part included.
- ✓We do the work — you read one report a month.
- ✓Built around the 30-35 miles you deliver in.
Live demo screen — sample data, no signup required.
Propane-industry built. Operator-led. Veteran-owned.
Every one of these is a stop you didn't book.
We talk to family-owned operators every week. The same six leaks come up. Each one ends with a customer who called somebody else.
The phone rings less than it did last winter and nobody can say why.
Local SEO and radius-targeted profile posts put your hubs in front of the searches your buyers are running.
Your Google profile hasn't been touched in two years. Wrong hours on at least one hub.
Completeness audit on every hub, then weekly posts and drafted review replies you approve — typically inside the first two weeks.
See 4 more patterns+
Your last new Google review was three quarters ago.
Review request fires after the run. Driver finishes, customer gets the link, you approve the reply.
A national chain moved into your radius and outranks you for your own towns.
City and service pages for every town inside your hub radius. Your listings, your reviews, your geography.
Your service area is set wrong on Google — so you're taking calls from people you can't deliver to.
We set the service area to the radius you really run from each plant. Fewer junk calls. More real ones.
You're paying for something and can't tell if it worked.
One report, first of the month. Rankings, calls, direction requests, review pace, blog traffic. Same hubs, same numbers, every month.
Your last new Google review was three quarters ago.
Review request fires after the run. Driver finishes, customer gets the link, you approve the reply.
A national chain moved into your radius and outranks you for your own towns.
City and service pages for every town inside your hub radius. Your listings, your reviews, your geography.
Your service area is set wrong on Google — so you're taking calls from people you can't deliver to.
We set the service area to the radius you really run from each plant. Fewer junk calls. More real ones.
You're paying for something and can't tell if it worked.
One report, first of the month. Rankings, calls, direction requests, review pace, blog traffic. Same hubs, same numbers, every month.
What a click has to survive to become a customer.
Here's what actually stands between a search and a full tank.
Somebody types “propane near me.” If your name isn't there, the story ends. If it is there, they call. Then you check the address against the radius from your plant. Then a site survey. Then the tank set. Then the leak test. Then the first fill. Three to fourteen business days for a new install — a week or two if it's a switch and you swap the tank.
That's a booked stop. It's worth years of gallons.
A click from sixty miles out is worth nothing. It's a phone call where you tell somebody no.
The engine is built for booked stops. Everything we run is pointed at your real radius, your real towns, and the searches a buyer makes right before they pick up the phone.
Traffic is a number. A stop is a truck in a driveway.
“So how do you know a lead became a stop?”
You tell us. We see the calls, the direction requests and the form fills. Only your office knows which ones became a site survey and a first fill — so we tie the two together in the monthly report. Anybody who claims they can count your closed accounts without your data is guessing.
“We've got three locations and all three Google Business pages were a mess — I didn't have time to fix any of it. They cleaned them up, fixed every problem, and keep them current. The only thing that hits my desk now is a monthly brief. If I have a question, I make one phone call. That's the whole relationship. Nobody ever gave me that before.”
Southwest Propane is our first Founding Partner and receives founding-cohort pricing.
Find out where you stand today.
Two checks, about a minute each. Run them before you book anything.
Does AI search name your company, or somebody else's?
Free AI-visibility check. Enter your company, website and ZIP — see whether ChatGPT and Google's AI answers name you when a buyer searches near you, who they name instead, and the exact fixes.
Run your free AI check →Free. About a minute. No call, no signup.
Is your crew's propane training current?
Check your team's certification status in about a minute.
Check your training →Built for propane. Not adapted from small-business software.
A propane operator doesn't have a restaurant's problem. Six structural reasons this was built around your business.
Seasonality is the entire game
Heating season carries the year. A marketing engine that wakes up in March is worthless. PIMS plans content + GBP cadence around heating season — pre-season prep posts, peak-season service reminders, off-season tank-fill drips.
Hub-and-spoke service-area economics
Most propane operators serve a 30-35 mile radius from each hub. That's not "local SEO" the way a single-location business thinks about it — it's 30+ towns + cities each needing their own page. Programmatic radius SEO is built in. Out of the box.
Illustrative diagram — hub office (center) with a 30-35 mi radius reaching surrounding towns. Not a product screenshot.
See 4 more reasons+
Regulatory context (NFPA 58 / CETP / DOT)
A generic marketer doesn't know that your service techs are CETP-certified or that your inspections meet NFPA 58 — but those signals matter when an operator-side buyer is choosing between you and a chain. PIMS content highlights the credibility you already have.
10-20 year customer lifecycle
A propane customer relationship spans a tank's lifetime. Acquisition isn't a single transaction; it's the start of decades of fills, service calls, and tank turnovers. PIMS measures rankings + lead flow with that horizon in mind, not the 90-day SaaS metrics most agencies push.
Drivers + dispatch are your buying committee
You don't make marketing decisions alone. Your dispatcher knows which routes got cut. Your senior driver knows which customers churned. PIMS reports are built to be shared — multi-recipient delivery, no logins, plain language anyone in the office can read.
Rural is normal, not the exception
A lot of propane gets delivered in rural service areas, where Google's default local-pack logic underweights you. Programmatic city pages + named-landmark targeting + GBP service-area accuracy are the moves that surface you in rural search. PIMS does all three.
Regulatory context (NFPA 58 / CETP / DOT)
A generic marketer doesn't know that your service techs are CETP-certified or that your inspections meet NFPA 58 — but those signals matter when an operator-side buyer is choosing between you and a chain. PIMS content highlights the credibility you already have.
10-20 year customer lifecycle
A propane customer relationship spans a tank's lifetime. Acquisition isn't a single transaction; it's the start of decades of fills, service calls, and tank turnovers. PIMS measures rankings + lead flow with that horizon in mind, not the 90-day SaaS metrics most agencies push.
Drivers + dispatch are your buying committee
You don't make marketing decisions alone. Your dispatcher knows which routes got cut. Your senior driver knows which customers churned. PIMS reports are built to be shared — multi-recipient delivery, no logins, plain language anyone in the office can read.
Rural is normal, not the exception
A lot of propane gets delivered in rural service areas, where Google's default local-pack logic underweights you. Programmatic city pages + named-landmark targeting + GBP service-area accuracy are the moves that surface you in rural search. PIMS does all three.
Six parts. One engine.
Google still matters. AI search is already naming a propane company in your county.
See whether AI search is sending buyers your way yet — and the exact fixes to earn more of those answers.
The free AI check tells you which one it's naming.
Everything an in-house marketing person would do, running whether you remember it or not.
Local SEO
Radius-based local SEO targeting every ZIP code you serve. Rank tracking, head-meta auditing, schema markup, and AI-assisted SEO meta on every page. We target the searches propane buyers in your radius are typing, track where you rank for every one of them, and show you the movement in your monthly report.
Google Business Profile
Multi-location GBP management with auto-posting, Q&A monitoring, and AI-drafted review responses (you approve every send). Includes the GBP completeness checker and automated reviews-sync cron.
See the other 4 pillars+
Listings & Citations
Yelp, Bing Places, Apple Maps, BBB, Nextdoor and 47 more — one canonical NAP (name/address/phone) for every office, a prioritized submission list, and an automatic flag the moment a listing drifts out of match.*
* 52 directories in the catalog today, ranked by what moves local rank first. Each listing is confirmed live by a person — yours or ours — so nothing goes out under your name wrong.
Review Generation
Post-service review request automation via SMS or email. Smart-reply drafter for incoming reviews (positive + negative). Sentiment-tagged review log feeds the next round of marketing copy.
Vendor Blog
1-2 AI-drafted blog posts per week, branded as your voice (NOT Propane Insider's). Editorial rules ensure no cross-promotion of competitor products. Auto-publish to your WordPress site once you approve each draft.
AI Search (AEO)
When somebody in your service area asks an AI which propane company to call, your name comes up. Not the chain’s. Yours. We shape your site so Google’s AI answers, ChatGPT, Claude, and Gemini all read the same answer when they’re asked about propane near you — the schema, the citations, the entity graph, the crawler permissions. The other five pillars get you found by people typing into Google. This one gets you found by people who don’t type into Google anymore.
Listings & Citations
Yelp, Bing Places, Apple Maps, BBB, Nextdoor and 47 more — one canonical NAP (name/address/phone) for every office, a prioritized submission list, and an automatic flag the moment a listing drifts out of match.*
* 52 directories in the catalog today, ranked by what moves local rank first. Each listing is confirmed live by a person — yours or ours — so nothing goes out under your name wrong.
Review Generation
Post-service review request automation via SMS or email. Smart-reply drafter for incoming reviews (positive + negative). Sentiment-tagged review log feeds the next round of marketing copy.
Vendor Blog
1-2 AI-drafted blog posts per week, branded as your voice (NOT Propane Insider's). Editorial rules ensure no cross-promotion of competitor products. Auto-publish to your WordPress site once you approve each draft.
AI Search (AEO)
When somebody in your service area asks an AI which propane company to call, your name comes up. Not the chain’s. Yours. We shape your site so Google’s AI answers, ChatGPT, Claude, and Gemini all read the same answer when they’re asked about propane near you — the schema, the citations, the entity graph, the crawler permissions. The other five pillars get you found by people typing into Google. This one gets you found by people who don’t type into Google anymore.
What shows up because you signed.
Most pitches stop at the verb — "we do SEO." Here's the noun.
See all 6 deliverables+
Monthly Performance Report
Auto-emailed 1st of every month · multi-recipient
- ✓Per-hub rankings movement (SERP + GBP, every tracked keyword)
- ✓GBP impressions / calls / direction requests / website clicks — month over month
+ 4 moreShow less
- ✓New reviews + sentiment breakdown + reply velocity
- ✓Vendor blog traffic + best-performing posts
- ✓Listings consistency snapshot across all 52 directories
- ✓Month-over-month and quarter-over-quarter deltas in plain language
GBP Optimization Output
Initial 14-day audit + ongoing weekly cadence
- ✓Completeness audit + fixes for every hub (hours, attributes, services)
- ✓Weekly GBP posts written per hub — location-specific, not boilerplate
+ 3 moreShow less
- ✓AI-drafted review responses for every new review (you approve each)
- ✓Q&A monitoring + response drafts
- ✓Photo-cadence recommendations + uploads
Listings & NAP Consistency
Day-one worklist · then continuous mismatch monitoring
- ✓One canonical NAP checked against Yelp, Bing Places, Apple Maps, BBB, Nextdoor and 47 more — 52 directories
- ✓Move a bulk plant or change an office number and every listing still carrying the old one gets flagged
+ 2 moreShow less
- ✓Quarterly consistency check + fix-on-detection
- ✓LocalBusiness + FAQPage schema markup deployed on your site
Vendor Blog
1-2 AI-drafted posts per week in your voice
- ✓Seasonal + evergreen propane topics (heating-prep, tank safety, fill timing, etc.)
- ✓Drafted in YOUR brand voice — NOT Propane Insider's
+ 3 moreShow less
- ✓You approve every post before it publishes
- ✓Auto-publishes to your WordPress site once approved
- ✓Editorial rules ensure zero cross-promotion of competitor products
Review-Request Automation
Fires post-service via SMS or email
- ✓Triggered by delivery completion or service-tech check-in
- ✓Direct Google review link per location
+ 3 moreShow less
- ✓Smart-reply drafter for incoming reviews (you approve each send)
- ✓Sentiment-tagged review log feeds your next round of marketing copy
- ✓Per-hub tracking of review velocity + average rating trajectory
Local SEO + Programmatic Pages
Initial deploy in 30 days · expand weekly
- ✓Radius-based rank tracking for every service-area keyword
- ✓Schema markup on every page (LocalBusiness, FAQPage, BreadcrumbList)
+ 3 moreShow less
- ✓Programmatic city + service pages — one per nearby town / landmark
- ✓Daily expansion cron (rate-limited so Google doesn't flag spam)
- ✓Quarterly SEO refresh against latest Google ranking signals
Monthly Performance Report
Auto-emailed 1st of every month · multi-recipient
- ✓Per-hub rankings movement (SERP + GBP, every tracked keyword)
- ✓GBP impressions / calls / direction requests / website clicks — month over month
+ 4 moreShow less
- ✓New reviews + sentiment breakdown + reply velocity
- ✓Vendor blog traffic + best-performing posts
- ✓Listings consistency snapshot across all 52 directories
- ✓Month-over-month and quarter-over-quarter deltas in plain language
GBP Optimization Output
Initial 14-day audit + ongoing weekly cadence
- ✓Completeness audit + fixes for every hub (hours, attributes, services)
- ✓Weekly GBP posts written per hub — location-specific, not boilerplate
+ 3 moreShow less
- ✓AI-drafted review responses for every new review (you approve each)
- ✓Q&A monitoring + response drafts
- ✓Photo-cadence recommendations + uploads
Listings & NAP Consistency
Day-one worklist · then continuous mismatch monitoring
- ✓One canonical NAP checked against Yelp, Bing Places, Apple Maps, BBB, Nextdoor and 47 more — 52 directories
- ✓Move a bulk plant or change an office number and every listing still carrying the old one gets flagged
+ 2 moreShow less
- ✓Quarterly consistency check + fix-on-detection
- ✓LocalBusiness + FAQPage schema markup deployed on your site
Vendor Blog
1-2 AI-drafted posts per week in your voice
- ✓Seasonal + evergreen propane topics (heating-prep, tank safety, fill timing, etc.)
- ✓Drafted in YOUR brand voice — NOT Propane Insider's
+ 3 moreShow less
- ✓You approve every post before it publishes
- ✓Auto-publishes to your WordPress site once approved
- ✓Editorial rules ensure zero cross-promotion of competitor products
Review-Request Automation
Fires post-service via SMS or email
- ✓Triggered by delivery completion or service-tech check-in
- ✓Direct Google review link per location
+ 3 moreShow less
- ✓Smart-reply drafter for incoming reviews (you approve each send)
- ✓Sentiment-tagged review log feeds your next round of marketing copy
- ✓Per-hub tracking of review velocity + average rating trajectory
Local SEO + Programmatic Pages
Initial deploy in 30 days · expand weekly
- ✓Radius-based rank tracking for every service-area keyword
- ✓Schema markup on every page (LocalBusiness, FAQPage, BreadcrumbList)
+ 3 moreShow less
- ✓Programmatic city + service pages — one per nearby town / landmark
- ✓Daily expansion cron (rate-limited so Google doesn't flag spam)
- ✓Quarterly SEO refresh against latest Google ranking signals
How the engine gets built.
Done for you. You don't log into anything. We run it; you read the report.
Audit
- ✓GBP listing health pulled for every hub
- ✓Ranking + competitor baseline captured
- ✓Reputation + review velocity scan
- ✓NAP (name / address / phone) consistency audit across all 52 directories
Foundation
- ✓Claim + fix every listing we control
- ✓GBP completeness gaps closed across all hubs
- ✓Listing worklist goes live — mismatches flagged as they appear
- ✓Review-request automation wired to your service workflow
See Day 15-90 (Cadence + Scale)+
Cadence
- ✓First AI-drafted vendor blog posts in your voice (you approve each)
- ✓Weekly GBP post cadence active across every hub
- ✓First post-service review-request SMS fires
- ✓Mid-month status check-in with your point of contact
Scale
- ✓First monthly performance report auto-emails to your team
- ✓Programmatic radius SEO pages expand within your service area
- ✓Refinement based on what the data shows is working
- ✓Quarterly strategy call with Bill at Day 90
Cadence
- ✓First AI-drafted vendor blog posts in your voice (you approve each)
- ✓Weekly GBP post cadence active across every hub
- ✓First post-service review-request SMS fires
- ✓Mid-month status check-in with your point of contact
Scale
- ✓First monthly performance report auto-emails to your team
- ✓Programmatic radius SEO pages expand within your service area
- ✓Refinement based on what the data shows is working
- ✓Quarterly strategy call with Bill at Day 90
You never learn a dashboard. We do the work, you read one report a month. That's the deal.
Want to know where you stand before you talk to anyone?
Why not a VA, an agency, or somebody in-house?
Most operators are weighing this against four other paths. Here's what each one covers.
Six vendors. Six bills. Six logins.
Hire specialty vendors for each pillar — an SEO contractor, a Google Business Profile manager, a listings-sync service, a review-automation platform, a content shop, an AEO consultant — and you're paying $500–$1,000+ per pillar. Six pillars stacked piecemeal lands somewhere between $3,000 and $6,000 a month. That's the alternative we're comparing to.
Capability comparison table — tap to expand+
| Capability | PIMS SoloFounding Partner | Social-media VA | Local SEO contractor | Digital agency | In-house marketer |
|---|---|---|---|---|---|
| Google Business Profile management (multi-location) | ✓ | ~ | ✓ | ✓ | ~ |
| Listings worklist + NAP audit across 52 directories | ✓ | ✗ | ~ | ✓ | ~ |
| Review-request automation post-service | ✓ | ✗ | ✗ | ~ | ~ |
| Vendor-branded weekly blog (your voice, not theirs) | ✓ | ~ | ✗ | ✓ | ✓ |
| Radius-based local SEO + rank tracking | ✓ | ✗ | ✓ | ✓ | ~ |
| AI Search optimization (Google’s AI answers, ChatGPT, Claude, Gemini) | ✓ | ✗ | ✗ | ~ | ✗ |
| Monthly performance report (multi-recipient) | ✓ | ✗ | ~ | ✓ | ✓ |
| Propane-industry knowledge (not generic small-biz) | ✓ | ✗ | ✗ | ✗ | ~ |
| Automation (work happens whether you remember or not) | ✓ | ✗ | ✗ | ~ | ~ |
| Audit / compliance trail of what shipped | ✓ | ✗ | ~ | ~ | ~ |
| Built for 1-50 locations from day one | ✓ | ✗ | ✗ | ~ | ~ |
| Typical monthly cost | Covered on the callOne monthly price, every part included | Similar cost— different work | Moderately higher— narrower scope | Much higher— not propane-specific | Highest of all— loaded salary + benefits |
| Capability | PIMS SoloFounding Partner | Social-media VA | Local SEO contractor | Digital agency | In-house marketer |
|---|---|---|---|---|---|
| Google Business Profile management (multi-location) | ✓ | ~ | ✓ | ✓ | ~ |
| Listings worklist + NAP audit across 52 directories | ✓ | ✗ | ~ | ✓ | ~ |
| Review-request automation post-service | ✓ | ✗ | ✗ | ~ | ~ |
| Vendor-branded weekly blog (your voice, not theirs) | ✓ | ~ | ✗ | ✓ | ✓ |
| Radius-based local SEO + rank tracking | ✓ | ✗ | ✓ | ✓ | ~ |
| AI Search optimization (Google’s AI answers, ChatGPT, Claude, Gemini) | ✓ | ✗ | ✗ | ~ | ✗ |
| Monthly performance report (multi-recipient) | ✓ | ✗ | ~ | ✓ | ✓ |
| Propane-industry knowledge (not generic small-biz) | ✓ | ✗ | ✗ | ✗ | ~ |
| Automation (work happens whether you remember or not) | ✓ | ✗ | ✗ | ~ | ~ |
| Audit / compliance trail of what shipped | ✓ | ✗ | ~ | ~ | ~ |
| Built for 1-50 locations from day one | ✓ | ✗ | ✗ | ~ | ~ |
| Typical monthly cost | Covered on the callOne monthly price, every part included | Similar cost— different work | Moderately higher— narrower scope | Much higher— not propane-specific | Highest of all— loaded salary + benefits |
✓ = does this work end-to-end · ~ = partial / depends on the specific hire · ✗= doesn't cover this. Comparison reflects the typical hire in each category, not best-case outliers. Multi covers 2-5 offices, Enterprise covers 6+, and per-office cost falls as you add locations.
We pull your live rankings, profile and listings before the call. No deck. Just your numbers.
See the full options breakdown — agency vs. VA vs. in-house vs. PIMS →
How Solo, Multi, and Enterprise differ.
Same six pillars at every tier. What changes is the scope, the attention, and the per-location economics.
Tier comparison table — tap to expand+
| What you get | PIMS Solo | PIMS Multi | PIMS Enterprise |
|---|---|---|---|
| Offices covered | 1 | 2-5 | 6+ (chain or regional) |
| How it prices | One monthly price | Per-office, linear | Flat cap regardless of office count |
| Price-lock duration (C1) | 24 months | 24 months | 24 months |
| Setup fee | Waived in C1 + C2 | Waived in C1 + C2 | Waived in C1 + C2 |
| Strategy call cadence | Quarterly with Bill | Bi-monthly | Monthly executive review with Bill |
| Cross-location performance dashboard | — | ✓ | ✓ (with subsidiary roll-up) |
| Custom ERP integrations | — | — | ✓ |
| Brand-positioned content (your voice) | ✓ | ✓ | ✓ (deeper customization) |
| Dedicated account manager | — | — | ✓ (post-100-customer threshold) |
| Custom multi-subsidiary pricing | — | — | ✓ (call Bill direct) |
| What you get | PIMS Solo | PIMS Multi | PIMS Enterprise |
|---|---|---|---|
| Offices covered | 1 | 2-5 | 6+ (chain or regional) |
| How it prices | One monthly price | Per-office, linear | Flat cap regardless of office count |
| Price-lock duration (C1) | 24 months | 24 months | 24 months |
| Setup fee | Waived in C1 + C2 | Waived in C1 + C2 | Waived in C1 + C2 |
| Strategy call cadence | Quarterly with Bill | Bi-monthly | Monthly executive review with Bill |
| Cross-location performance dashboard | — | ✓ | ✓ (with subsidiary roll-up) |
| Custom ERP integrations | — | — | ✓ |
| Brand-positioned content (your voice) | ✓ | ✓ | ✓ (deeper customization) |
| Dedicated account manager | — | — | ✓ (post-100-customer threshold) |
| Custom multi-subsidiary pricing | — | — | ✓ (call Bill direct) |
Per-location cost drops sharply at Multi and Enterprise — the more hubs you run, the more economical PIMS gets per location. Multi is the most popular tier for family-owned operators with 3 or more hubs.
Founding Partner Pricing
The original 15 operators lock their Founding Partner price for 24 months. After the cohort fills, pricing rises in stages until list.
One monthly price. Not per pillar. For all six.
You just saw what each pillar costs separately. PIMS bundles all six for one monthly price — less than the part-time help most operators have already tried. Multi and Enterprise scale from there; we'll size it with you on the call. Founding Partner pricing locked 24 months.
PIMS Solo
Digital-agency marketing at freelance-VA prices.
1 office
Pricing's covered on the call.
One monthly price. No long-term contract.
- ✓All 6 parts of the engine active
- ✓1 office
- ✓Quarterly strategy call with Bill
- ✓Setup fee waived (cohorts C1 + C2)
- ✓24-month price lock
PIMS Multi
A full marketing team at per-office pricing.
2-5 offices · priced per office
Pricing's covered on the call.
One monthly price. No long-term contract.
- ✓All 6 parts across 2-5 offices
- ✓Per-office cost falls as you add locations
- ✓Cross-office performance dashboard
- ✓Bi-monthly strategy call
- ✓24-month price lock (formula stays locked)
PIMS Enterprise
An in-house marketing department at a flat cap.
6+ offices · flat cap
Pricing's covered on the call.
One monthly price. No long-term contract.
- ✓All 6 parts across 6+ offices
- ✓One flat monthly cap regardless of office count
- ✓Custom ERP integrations
- ✓Dedicated account management
- ✓Monthly executive review with Bill
Annual prepay = 2 months free. C1 cohort includes 30-day cancellation. We size your price on the demo, with your hub count in front of us.
Founding Partner pricing comes with Founding Partner terms.
We're asking the first 15 operators to bet on us. We bet on them too.
See the 4 Founding Partner terms+
No setup fee in C1 and C2
Setup is waived for the first two cohorts — Solo, Multi and Enterprise alike. We eat the onboarding cost to get you in early.
Founding Partner formula locked for 24 months
C1 locks all three pieces — the single-office price, the per-office add-on, and the Enterprise cap — for 24 months. Later cohorts pay more. Adding an office during your lock bills the locked add-on rate.
No long-term contract
Cancel on standard 30-day notice, any time. The 24-month lock is on your price, not your commitment — it holds your Founding Partner rate while later cohorts pay more.
Veteran-owned. Humans answer the phone.
Combat-vet founder. No automated phone tree. Bill or someone Bill trained personally answers (610) 228-0887 during business hours. Service-level commitment, not a marketing line.
No setup fee in C1 and C2
Setup is waived for the first two cohorts — Solo, Multi and Enterprise alike. We eat the onboarding cost to get you in early.
Founding Partner formula locked for 24 months
C1 locks all three pieces — the single-office price, the per-office add-on, and the Enterprise cap — for 24 months. Later cohorts pay more. Adding an office during your lock bills the locked add-on rate.
No long-term contract
Cancel on standard 30-day notice, any time. The 24-month lock is on your price, not your commitment — it holds your Founding Partner rate while later cohorts pay more.
Veteran-owned. Humans answer the phone.
Combat-vet founder. No automated phone tree. Bill or someone Bill trained personally answers (610) 228-0887 during business hours. Service-level commitment, not a marketing line.
Four reasons being a Founding Partner pays you back.
Southwest Propane is Founding Partner #1. There are 14 spots left before the cohort fills. Here's what the next 14 operators get that everyone who signs after won't.
See all 4 Founding Partner reasons+
The lowest price PIMS will ever offer
Founding Partners lock their rate for 24 months. Once the cohort fills, the next cohort opens higher, and it steps up again from there until list. Your lock holds for two full years while later cohorts pay more. Multi locks the per-office formula; Enterprise locks the flat cap.
▸ The gap between a Founding Partner rate and list price is the kind of structural advantage that compounds over a 24-month lock. We put your exact numbers side by side on the demo.
Direct influence on the roadmap
Founding Partners get monthly strategy calls during their lock window. What you flag gets prioritized. The product we ship in year 2 reflects what year-1 Founding Partners said they needed. C5 customers inherit what you helped build.
▸ Concrete examples already shaped by Southwest: SMS review automation, multi-recipient monthly reports, programmatic radius SEO. All Founding-Partner asks that landed in the product.
Brand permanence — "Founding Partner" status
Founding Partner status doesn't expire when your price lock ends. You're always one of the first 15 propane operators who bet on PIMS. That positioning carries through any future case study, testimonial, or industry coverage.
▸ Every case study, testimonial and piece of industry coverage we produce starts with the operators who were here first.
Setup fee waived (real money on the table)
Setup fees are waived for C1 and C2 at every tier. They reactivate from C3 onward. The waiver is real — we eat that onboarding cost to get you in early.
▸ At Enterprise the waived setup fee alone covers a couple of months of service at the Founding Partner rate. We show you the arithmetic on the call.
The lowest price PIMS will ever offer
Founding Partners lock their rate for 24 months. Once the cohort fills, the next cohort opens higher, and it steps up again from there until list. Your lock holds for two full years while later cohorts pay more. Multi locks the per-office formula; Enterprise locks the flat cap.
▸ The gap between a Founding Partner rate and list price is the kind of structural advantage that compounds over a 24-month lock. We put your exact numbers side by side on the demo.
Direct influence on the roadmap
Founding Partners get monthly strategy calls during their lock window. What you flag gets prioritized. The product we ship in year 2 reflects what year-1 Founding Partners said they needed. C5 customers inherit what you helped build.
▸ Concrete examples already shaped by Southwest: SMS review automation, multi-recipient monthly reports, programmatic radius SEO. All Founding-Partner asks that landed in the product.
Brand permanence — "Founding Partner" status
Founding Partner status doesn't expire when your price lock ends. You're always one of the first 15 propane operators who bet on PIMS. That positioning carries through any future case study, testimonial, or industry coverage.
▸ Every case study, testimonial and piece of industry coverage we produce starts with the operators who were here first.
Setup fee waived (real money on the table)
Setup fees are waived for C1 and C2 at every tier. They reactivate from C3 onward. The waiver is real — we eat that onboarding cost to get you in early.
▸ At Enterprise the waived setup fee alone covers a couple of months of service at the Founding Partner rate. We show you the arithmetic on the call.
The ten questions every operator asks.
We've answered them on demos a hundred times. Here are the short versions.
1.“We tried marketing before and it didn’t work.”
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Most operators who say that hired a generalist who didn’t know propane. Somebody posting on Facebook, or buying ads with nothing tracked. That’s spending, not marketing. PIMS is the whole engine — search, profile, listings, reviews, blog, AI search — pointed at the radius you deliver in. Our first customer had the same story. We took it over and we measure lift against a documented starting line.
2.“What does this cost?”
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We go through it on the demo, with your hub count in front of us — thirty minutes, no obligation. What I can tell you here: it’s one monthly price that covers all six parts of PIMS, there’s no long-term contract, and Founding Partners lock their price for 24 months. Compare that to the alternatives. A marketing agency covering the same ground bills thousands a month. An in-house marketer, fully loaded, gets there — and still won’t know propane on day one.
3.“What if we don’t get any leads?”
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Two answers. One: every month you get a report of exactly what PIMS shipped — rankings, profile impressions, calls, direction requests, review pace, blog traffic. No black box, and you see it whether the month was good or not. Two: there’s no long-term contract. You’re on 30 days’ notice, not a year. If the numbers don’t move, you’re not stuck.
4.“How do I know a lead turned into a real stop?”
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You tell us. PIMS can see the calls, the direction requests and the form fills — that’s our side. Only you know which of them became a site survey and a first fill. Give your office one line to log it and we tie the two together in the monthly report. Anybody who claims they can count your closed accounts without your data is guessing.
5.“Why should we trust you?”
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Bill ran 87 propane branches across 12 states over a 25-year operator career. Combat veteran. Veteran-owned business. He’s since helped 200+ fuel companies. PIMS exists because Bill watched family-owned operators lose to chains who had nothing on them operationally — the chains just had marketing departments. PIMS is the marketing department your independent operation never had.
6.“Are we locked in? Can we cancel?”
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You’re never locked into the service. Cancel on standard 30-day notice. The 24-month price lock works for YOU — it holds your Founding Partner price on PIMS even as later cohorts pay more. You’re locked into the price, not the service.
7.“How long does setup take? When do we see results?”
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Day 0-7 is the audit + ranking baseline. Day 8-14 is foundation (listings, GBP completeness, review automation wired). Day 15-30 is when cadence starts — first blog posts approved, first GBP posts active, first review-request SMS fires. The first monthly performance report lands at Day 30. Concrete ranking + traffic lift typically shows in months 2-3 because Google needs a few cycles to see the consistent signal.
8.“Do you need access to my website, GBP, and listings? Who owns what we publish?”
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Yes — we need admin access to your GBP locations (Google walks you through it during onboarding), and access to your website if we’re running the vendor blog. We use access ONLY for marketing scope, never customer data. Everything we create or claim — listings, GBP posts, blog posts, schema markup — stays with YOU. If you cancel, we hand back the keys. We don’t hold your content hostage.
9.“What if my service area is rural? Doesn’t Google favor cities?”
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Rural is normal ground for a propane operator, and PIMS is built for it. Three things make rural work: (1) programmatic city + named-landmark pages for every town in your hub radius; (2) a Google service area set to the radius you really run from each plant, not an aspirational one; (3) NAP consistency across 52 directories so Google trusts the location signal. PIMS does all three. Southwest Propane (Moriarty, NM — population 2K) is the proof point.
10.“What if Google changes its algorithm? Are we exposed?”
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Google’s algorithm shifts every 6-8 weeks. PIMS monitors ranking signals daily and adjusts on detection. Algorithm changes are baked into the quarterly SEO refresh — you don’t take the hit alone. The PIMS stack is also broad on purpose: GBP + listings + reviews + content + schema. A single-channel approach (just SEO, or just GBP) crashes when one channel takes a hit. Diversified channels absorb the shock.
11.“Can we bundle PIMS with Newsletter sponsorship or other Propane Insider products?”
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Yes. A 1-year PIMS + Newsletter sponsorship bundle gets additional Founding Partner pricing on top of the cohort rate. Longer-term bundles (2-3 year) require Bill’s personal sign-off and a confidentiality agreement on the combined pricing — book a demo to discuss. Multi-product bundles work best when your hubs are already in a market we’re reaching via the newsletter audience.
87+ Branches. 12 States. 25 Years.
Bill Stomp started running one propane location and grew to 87 branch offices across 12 states over a 25-year fuel-delivery operating career. Combat veteran. He's since helped 200+ fuel companies. He's been on the operator side of every conversation a propane marketer would have.
PIMS exists because Bill kept watching family-owned operators get outranked and outmarketed by national chains — not because the chains had better service, but because the chains had marketing departments. PIMS is the marketing department your independent operation never had.
14 of 15 Founding Partner spots left
Start with the free check, or book the 30 minutes. Either way you leave with numbers about your own hubs.