PIMS runs the Local Lead Engine for an independent propane operator: local SEO, Google Business Profile, listings, review requests, a vendor blog and AI-search visibility, all inside the 30-35 mile radius each bulk plant delivers to. The goal is booked stops — new accounts on the truck — not traffic. One monthly price covers all six parts, with no long-term contract. Pricing is published at fuelsite.pro/en/pricing and sized with you on the demo. A free AI-visibility check is available first, with no signup.
Propane Insider Marketing System
Booked stops. Not clicks.
One system aimed at the propane buyers inside the 30–35 miles your plants deliver to.
Free. About a minute. No signup.
The system
The Propane Insider Marketing System
- 01
Get found
Local search, Google profile, 52-directory listings, AI search.
- 02
Get chosen
Google reviews on your pages, weekly posts, a blog in your voice.
- 03
Get booked
Lead capture, automatic first reply, hot-lead alerts.
- 04
Keep them
Post-job review requests, win-back drips, referrals.
- 05
Get paid
Invoice follow-up, payment reminders, weekly money summary.
Every kept customer leaves a new review
The six parts
PIMS at a glance
Local SEO
Radius-based per-location SEO covering every ZIP code in your delivery area
Google Business Profile (GBP)
Multi-location GBP management with auto-posting on a defensible cadence
Listings & Citations
Name / address / phone (NAP) checked for a match across 52 directories
Reviews
Post-service review-request automation via SMS or email
Vendor Blog
1–2 AI-drafted blog posts per week branded in your voice, not Propane Insider’s
AI Search (AEO)
Get found when prospects ask Google’s AI answers, ChatGPT, Claude, or Gemini for a propane company in their area
Listen: PIMS in 20 minutes
Duration 20:00
AI-generated audio summary of Propane Insider's PIMS documentation. Both voices are AI. Not a statement from Google or any AI company, and not a promise of rankings, citations, or leads.
ChatGPT, Claude, Gemini, Google, Yelp, Apple Maps, Nextdoor and the BBB are named here only to say what they are. Those are other companies' names. None of them are affiliated with us and none of them endorse PIMS.
Who built this
Twenty-five years on the operator side
87
propane branches run
12
states operated in
25
year operating career
200+
propane companies helped
31,000+
industry contacts
Veteran
combat vet founder, veteran-owned
What it costs you
Six leaks, six fixes
| The leak | The fix |
|---|---|
| The phone rings less than last winter | Radius-targeted local search puts your hubs in front |
| The Google profile has not been touched in two years | Completeness audit on every hub, then weekly posts |
| The last new review was three quarters ago | The request fires after the run; the reply is drafted |
| A chain outranks you for your own towns | A page for every town inside your hub radius |
| Your Google service area is set wrong, so calls are junk | Set to the radius each plant really runs |
| You pay for something and cannot tell if it worked | One report, first of the month, same numbers |
The difference
What a click has to survive
- 01
Search
- 02
Call
- 03
Radius check
- 04
Site survey
- 05
Tank set
- 06
Leak test
- 07
First fill
3–14 business days for a new install
Traffic is a number. A stop is a truck in a driveway.
“We’ve got three locations and all three Google Business pages were a mess — I didn’t have time to fix any of it. They cleaned them up, fixed every problem, and keep them current. The only thing that hits my desk now is a monthly brief. If I have a question, I make one phone call. That’s the whole relationship. Nobody ever gave me that before.”
Why propane is different
Your radius, not a national’s
- 30–35 miles from each plant
- 30+ towns inside the ring
- Heating season carries the year
- Sixty miles out is a call you decline
The tangibles
What lands on your desk
| What arrives | How often |
|---|---|
| Monthly performance report | 1st of every month, multi-recipient |
| Per-hub rankings movement | Every tracked keyword, every hub |
| Google profile impressions, calls, direction requests, clicks | Month over month |
| New reviews, sentiment and reply velocity | Continuous |
| Vendor blog traffic and best posts | 1–2 posts a week, in your voice |
| Listings consistency across 52 directories | Checked, then fixed on detection |
Your other options
Three ways to get this done
| What is being compared | PIMS | A general marketing agency | Hiring in-house |
|---|---|---|---|
| Knows propane on day one | Yes | No | Not on day one |
| Covers all six parts | Yes | Usually one or two | One person’s bandwidth |
| Contract length | Month to month, 30 days’ notice | Retainer, term varies | Employment |
| What it costs | See fuelsite.pro/en/pricing | Retainer, quoted per engagement | Salary plus benefits |
Find out where you stand today
Two free checks, about a minute each. No signup.
Questions operators ask
01 “We tried marketing before and it didn’t work.”
Most operators who say that hired a generalist who did not know propane — somebody posting on Facebook, or buying ads with nothing tracked. That is spending, not marketing. PIMS is the whole engine, pointed at the radius you deliver in, and we measure lift against a documented starting line.
02 “What does this cost?”
We go through it on the demo with your hub count in front of us — thirty minutes, no obligation. One monthly price covers all six parts, there is no long-term contract, and Founding Partners lock their price for 24 months. Current list pricing is published at fuelsite.pro/en/pricing.
03 “What if we don’t get any leads?”
Two answers. Every month you get a report of exactly what PIMS shipped — rankings, profile impressions, calls, direction requests, review pace, blog traffic — whether the month was good or not. And there is no long-term contract: you are on 30 days’ notice, not a year.
04 “How do I know a lead turned into a real stop?”
You tell us. PIMS sees the calls, the direction requests and the form fills. Only you know which of them became a site survey and a first fill. Give your office one line to log it and we tie the two together in the monthly report.
05 “Why should we trust you?”
Bill ran 87 propane branches across 12 states over a 25-year career. Combat veteran, veteran-owned business, and he has since helped 200+ propane companies. PIMS is the marketing department your independent operation never had.
06 “Are we locked in? Can we cancel?”
You are never locked into the service — cancel on standard 30-day notice. The 24-month price lock works for you: it holds your Founding Partner price while later cohorts pay more. You are locked into the price, not the service.
07 “How long does setup take? When do we see results?”
Day 0-7 is the audit and ranking baseline. Day 8-14 is foundation — listings, profile completeness, review automation wired. Day 15-30 starts the cadence. The first monthly performance report lands at day 30. Ranking and traffic lift typically shows in months two and three.
08 “Do you need access to my website, Google profile and listings? Who owns what we publish?”
Yes — admin access to your Google Business Profile locations, and to your website if we run the vendor blog. We use it for marketing scope only, never customer data. Everything we create or claim stays with you. Cancel and we hand back the keys.
09 “What if my service area is rural? Doesn’t Google favor cities?”
Rural is normal ground for a propane operator and PIMS is built for it: programmatic city and landmark pages for every town in your hub radius, a Google service area set to the radius you really run, and NAP consistency across 52 directories.
10 “What if Google changes its algorithm? Are we exposed?”
Google shifts every six to eight weeks. PIMS monitors ranking signals daily and adjusts on detection, and algorithm changes are baked into the quarterly SEO refresh. The stack is broad on purpose — profile, listings, reviews, content and schema absorb a hit one channel alone cannot.
11 “Can we bundle PIMS with Newsletter sponsorship or other Propane Insider products?”
Yes. A one-year PIMS plus newsletter sponsorship bundle gets additional Founding Partner pricing on top of the cohort rate. Longer bundles need Bill’s sign-off and a confidentiality agreement on the combined pricing — book a demo to discuss.
Start with your own numbers
Run the free check, or book thirty minutes. Either way you leave with numbers about your own hubs.