Propane dealers · marketing
Propane Dealer Marketing, Done for You Inside Your Delivery Area
By Bill Stomp, Founder/Editor
Propane dealer marketing works best when it is local and constant. That means a complete Google Business Profile, matching listings, a page for every town your trucks reach (usually 30-35 miles from each plant), a steady flow of new reviews, seasonal posts, and clear answers AI assistants can quote. PIMS runs all six for you and reports results monthly.
The customer you never hear about
A new homeowner with an empty 500-gallon tank searches "propane near me" in October. That person is ready to buy today. If your Google profile shows the wrong hours, or you have no page for their town, you never know they looked. They sign with whoever the map showed first.
You know how to keep a customer. You kept them full all winter. The work that gets you found is different work, and it never ends: posts, photos, listings, review replies, pages. In the slow season you might find an hour a week for it. In January you have zero.
PIMS is that work, done for you, every month.
The six pillars of PIMS
1. Local SEO
- A page for every town inside the 30-35 mile radius of each bulk plant. No pages for towns you can't reach.
- If you run three plants, we cover all three circles, not one.
- Rank tracking on your service-area searches, checked weekly.
- Site speed checked on every page.
2. Google Business Profile
- We fill in what's missing: hours, services, service area, photos.
- Weekly posts for each location, written in your voice.
- Customer questions on your profile get watched, with answers drafted for you to approve.
- Every office managed, so your locations help each other instead of splitting results.
3. Listings
- Your name, address and phone checked for a match across 52 directories, including Apple Maps, Bing Places, Yelp, BBB, Nextdoor and YellowPages.
- Mismatches fixed when we find them, then checked again each quarter.
4. Reviews
- After a delivery or service call, the customer gets a short review request by text or email (only customers who agreed to hear from you).
- Reply drafts for every new review. You approve each one before it posts.
- Review count and rating tracked for each location.
The reviews that sell propane are about the work: kept us full all winter, came out the same day, no surprise fees. We ask the customers most likely to say it.
5. Seasonal content
- One or two posts a week on your own site, under your name, not ours.
- Timed to your year: fill-up reminders before the cold, tank safety, autofill vs. will-call.
- Nothing posts until you approve it.
6. AI search
- People now ask ChatGPT, Gemini and Google's AI answers "who delivers propane near me."
- We check each week that those tools can read your site. If one can't, we send you the exact fix.
- We shape your pages into clear answers they can quote.
- We track how often you get named each month (representative sample via web search, not a direct measurement).
You already earned your customers' trust. This pillar makes sure the AI tools give you the credit.
What you get each month
- All six pillars above, run by our team. You don't learn a new tool.
- A plain-English report on the 1st of every month: rankings for each location, calls, direction requests, profile views and new reviews.
- A preview report in week one and your first full report at day 30.
- One phone number to call when you have a question.
- No long-term contract. Cancel on 30 days' notice.
Want to see the report first? Look at a sample PIMS report.
Who uses it
Southwest Propane runs three offices in New Mexico: Moriarty, Pecos and Mountainair. When we started, their Google listings were incomplete and didn't match. Our team corrected all three Google Business Profiles, fixed the addresses, and set up rank tracking and AI-search tracking against an April 2026 starting line.
"We've got three locations and all three Google Business pages were a mess — I didn't have time to fix any of it. They cleaned them up, fixed every problem, and keep them current. The only thing that hits my desk now is a monthly brief. If I have a question, I make one phone call. That's the whole relationship. Nobody ever gave me that before."
— Dennis South, former GM, Southwest Propane (3 locations, New Mexico)
Southwest Propane is our first Founding Partner and receives founding-cohort pricing.
Read the full Southwest case study
Built by an operator
Bill Stomp ran propane operations for 25 years, including 87 branch offices across 12 states. He is a combat veteran and has since helped 200+ propane companies. PIMS is marketing built by someone who ran the routes, answered the runout calls, and knows what July and January feel like at a propane office.
Frequently asked questions
What marketing works best for a propane company?
Local marketing that never stops. Keep your Google Business Profile complete, match your listings everywhere, build a page for each town you serve, and ask for reviews after every delivery. Post before each season. Referrals and email to current customers help too. Propane is delivered locally, so buyers search locally. Start where they look.
How does local SEO work for propane delivery?
Google shows the companies that clearly serve the searcher's town. Build a page for each town inside your real delivery area, usually 30-35 miles from each bulk plant. Set the same service area on your Google profile. Don't claim towns you can't reach, because a quote you can't deliver hurts you twice.
How do propane companies get more leads?
Be easy to find, easy to reach and quick to answer. A complete Google profile, good reviews and a page for each town bring the calls. A website with online ordering, like FuelSite.pro, catches people after hours. A fast reply wins the customer. Then move new will-call customers to autofill so they stay.
Should I hire an agency, hire a marketer, or do it myself?
Each can work. A general agency often has to learn propane on your time. A hire is one person, for as long as they stay. Doing it yourself means the work sits on your desk in the busy season. PIMS is built only for propane companies and runs all six parts for you.
Do customers find propane companies through AI assistants now?
Some do. People ask ChatGPT, Gemini and Google's AI answers who delivers propane near them, and those tools name a few companies. They pull from your Google profile, your listings, your reviews and clear answers on your site. PIMS checks that AI tools can read your site and tracks how often you're named.
What does PIMS do each month?
PIMS runs six parts of your marketing: local SEO, your Google Business Profile, listings in 52 directories, review requests and replies, one or two seasonal posts a week, and AI search. You approve posts and review replies. You get a plain-English report on the 1st of every month.
How fast will I see something?
Work starts in week one. You get a preview report in the first week and your first full report at day 30. Rankings and reviews build month over month. Every report compares to your own starting numbers, so you can see what moved.
Is there a long contract?
No. PIMS has no long-term contract. You can cancel on 30 days' notice.
How much does PIMS cost?
It depends on how many offices you run and what you need. We go over it on a short demo call, with your own numbers in front of us.
Next step
We'll look at your Google profile and your towns on the call.
Not ready for a call? Get a free AI search check for your company first.
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Last reviewed: September 2026
ChatGPT, Claude, Gemini, Google, Yelp, Apple Maps, Nextdoor and the BBB are named here only to say what they are. Those are other companies' names. None of them are affiliated with us and none of them endorse PIMS.