Short Videos Are Fueling Propane Growth – Are You In?

By Bill StompPropane InsiderJul 4, 20253 min read

If you’ve ever watched a quick video online and felt informed or entertained in less than a minute, you’ve already seen how powerful short-form video can be. These short clips, also known as reels, are all over platforms like Facebook, Instagram, and YouTube. They quickly catch people’s attention and leave a strong message in just a few seconds. For propane companies, this kind of tool might seem out of place at first, but it’s actually a great way to connect with your community and grow your business.

Propane may not be flashy, but that doesn’t mean your message has to be boring. You can use short videos to show who you are, what you do, and why people can trust you. If you serve a small town or rural area, this can help you stay top-of-mind, especially with younger customers who are used to watching brief videos to learn or make buying decisions.

Why Short Videos Work So Well

People don’t always have time to read long posts or brochures. But a 30-second video? That fits into almost anyone’s day. It’s easy to watch one while scrolling on one’s phone, and even easier to remember. These videos can show your team answering common customer questions or highlighting the practical uses for propane. You can also feature safety tips or local events that your community would be interested in.

Because videos include motion, sound, and real people, they feel more personal than other types of advertising. It helps customers see the faces and hear the voices behind your company and get a better feel for your values. That tends to build trust, even before they call or visit your website.

What You Can Show in Just a Few Seconds

Videos should focus on one specific message at a time. That might be how to check a tank gauge, what to expect during a delivery, or how your service keeps homes warm in the winter. You can also explain how your company serves the community in ways that will appeal to a wide variety of viewers.

This kind of content works best when it’s simple, clear, and friendly. You don’t need fancy graphics or professional gear — just a steady hand, a strong voice, and a real message. That’s part of what makes this method of communication so useful for small propane companies. It’s a marketing tool that’s incredibly affordable and easy to create and share with a large audience.

Where to Share Your Videos

Posting your video on social media helps you stay visible to your audience. Facebook is great for reaching homeowners, especially older adults. Instagram and YouTube Shorts can help you connect with younger viewers or those who prefer watching videos to reading. You can also add video content to your website, email updates, or even text messages.

Each platform has its own strengths. For example, Facebook works well for more well-established relationships and sharing within the community. Instagram is better for quick tips and behind-the-scenes clips. YouTube lets you build a video library that people can return to again and again as a helpful resource.

How to Get Started Without a Big Budget

Start with a phone and a clever idea. Write a short script or outline, then record it in a quiet place with good lighting. Speak clearly and keep it short. Once you’ve recorded, you can trim the video using free editing apps. Add your logo, phone number, or a simple call to action at the end.

Consistency is more important than perfection. It’s better to post a helpful video every week than to wait months for one perfectly polished reel. Over time, you’ll learn what your audience enjoys and improve as you go.

How Videos Can Move Your Business Forward

Short-form video is one of the easiest ways to stay connected with your customers, advertise your expertise, and keep your propane business growing. It helps you explain what you do in a way that’s quick, compelling, and easy to understand.. And when people feel like they know you — even from a video — they’re more likely to call you first.

By using brief videos, you demonstrate that your propane company is active, helpful, and present within the community. You build stronger connections with both current and future customers, and you do it in a way that’s affordable, flexible, and easy to continue doing. If you haven’t yet tried your hand at this creative marketing option, give it a try. It will provide your business with more staying power and more opportunities to grow. And, who knows? You might end up going viral without even expecting to!