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Propane Insider
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Advertise with Propane Insider

Reach 31,129 propane operators twice a week.

The lowest cost-per-impression in the propane newsletter category — and every tier includes a full sales funnel, not just an ad slot.

Weekly subscribers
0
Sends per month
0
Monthly impressions
0
Cost per impression
$0.008
A real Propane Insider newsletter send — masthead and published headlines from our archive
A real send from our Newsletter Archive — every tier places your logo inside the newsletter itself, 8 sends a month, 31,129 inboxes each.

Advertisers running with us right now

Every logo links to that advertiser's live page — the same funnel you get.

Why Propane Insider wins on every axis

Direct comparison with the other active propane-industry newsletters.

Propane Insider
—
Audience
31,129
Frequency
2× weekly
Monthly impressions
56,000
Starting rate
Ask on the call
Our own data
NPGA Bobtail
~$0.16
Audience
9,000
Frequency
Weekly
Monthly impressions
9,000
Starting rate
~$1,400 / mo
Subscribers: public (npga.org) · rate: est.
BPN Newsletter
~$0.02
Audience
~14,000
Frequency
2× weekly
Monthly impressions
~28,000
Starting rate
~$550 / mo
Est. — no public rate card found
LPGas BlueFlame
~$0.21
Audience
~9,000
Frequency
Monthly
Monthly impressions
~2,250
Starting rate
~$465 / mo
Est. — no public rate card found
Trending in Propane
~$0.01
Audience
~10,000
Frequency
Weekly
Monthly impressions
~11,600
Starting rate
~$155 / mo
Est. — no public rate card found

“Public” rows cite the publication's own published data; “est.” rows are industry estimates, rounded to avoid false precision. Re-verified and refreshed July 2026 — sourcing dossier on file for every figure above.

Convinced by the math? See the tiers and pick yours below.

See rates & tiers →

Sponsorship tiers

Every tier builds on Classic Sponsor — a complete sales funnel with a landing page, directory listing, and newsletter placement. Higher tiers add done-for-you marketing execution using our internal propane-operator intelligence.

For: National OEMs who want a single-vendor outsourced marketing engine.

Done-For-You

See pricing on a call →

We run your propane marketing end-to-end. Only 1 slot per month.

1 slot per month

  • Everything in Market Leader
  • 2 dedicated sends/month (our max capacity)
  • Sales-triggered alerts on high-intent operators
  • Monthly new video OR brochure content produced
  • LinkedIn outreach on your behalf
  • Dedicated account manager
  • Monthly executive review with full deck
  • Co-branded case studies on Propane Insider

Replaces a 2-3 person marketing team. Capped at 1 slot/month.

Or talk first · Start Done-For-You →
For: Serious category players running always-on awareness across the year.

Market Leader

See pricing on a call →

For serious category leaders — monthly dedicated sends + full content engine.

  • Everything in Growth
  • 12 monthly dedicated sends per year
  • 1 original article per month written for them
  • SEO keyword targeting on their landing page
  • Retargeting pixel setup (FB + Google)
  • Quarterly strategy call

Replaces a full-time marketing hire ($75K+/yr fully loaded).

Or talk first · Start Market Leader →
For: Vendors with news to share — case studies, product launches, category plays.

Growth Marketing

See pricing on a call →

For vendors with news to share — case studies, product launches, category plays.

  • Everything in Classic
  • 4 sponsored articles per year
  • Monthly performance report PDF
  • AI-generated social media content pack
  • Priority article placement on relevant topics
  • Advertiser Spotlight block in 1 newsletter/month

Replaces a $2K/mo marketing retainer + $500/mo social contractor.

Or talk first · Start Growth →
For: Regional distributors testing the channel for the first time.

Classic Sponsor

See pricing on a call →

Everything a vendor needs to generate leads from propane operators.

  • Custom landing page built + hosted
  • Directory listing on Propane Insider
  • Website link — live on your page
  • Video + brochure link — added as soon as you send us the file or a hosted link
  • Logo in every newsletter (8/month)
  • Logo on Propane Insider website & homepage
  • Editorial mentions when topically relevant

Retail equivalent: $2,100-3,750/mo of bundled services.

Or talk first · Start Classic →

Annual prepay: save 2 months on any tier (pay 10, get 12).

Permanent partnership tier

Need more than monthly placement?

The Original 15 is a permanent partnership — one of fifteen seats, locked-for-life rate, no renewal negotiation. For vendors who want to own a category in propane B2B for the long run.

See the Original 15 program →
No long-term contracts.
Cancel anytime, month-to-month.
No clawback.
Placements already published are yours forever.
Real open/click analytics.
Reported monthly against actual delivered opens.

Dedicated sends are capped at 2/month across all advertisers — a dedicated send is an entire newsletter for one advertiser, so we cap it to protect reader trust. Market Leader gets 1/month, Done-For-You gets 2 (which means only one Done-For-You customer can exist at a time — priced accordingly).

Who advertises with us

Propane Insider's audience is propane delivery companies. Our advertisers are the vendors that sell into them.

Software & SaaS
Fleet, dispatch, safety compliance, customer apps, payments
Equipment & trucks
Bobtails, tanks, valves, metering, service vehicles
Financing & insurance
Equipment loans, working capital, industry-specific coverage
Training & compliance
CETP, DOT, safety programs, certifications
Marketing & services
Websites, SEO, lead-gen, signage, print
Fuel & additives
Odorant, additives, specialty products, storage systems

Sponsor questions we get a lot

Five questions that come up before every signup.

What if I want to cancel mid-month?+
Cancel anytime — month-to-month, no penalty, no clawback on placements that already went out. New billing stops the month after cancellation; your last paid placements still ship. For annual prepay, unused months aren’t refundable, but you can use them through the end of the prepay period.
Can I switch tiers later?+
Yes. Upgrade or downgrade at any month boundary — no penalty, no re-negotiation. The new tier applies to your next billing cycle.
How is "impression" defined and audited?+
An impression = one delivered open of a Propane Insider newsletter containing your placement. We report opens via our ESP’s tracked-open metric, share the raw numbers monthly, and don’t gross up or estimate. Per-impression cost shown on this page is calculated against actual delivered opens for the prior 90 days.
Do you accept competitor advertisers in the same newsletter?+
We don’t enforce category exclusivity at any tier. Two suppliers in the same category can run in the same issue. The propane industry is small enough that head-to-head pairings happen rarely in practice — but if they do, we don’t block them.
What creative do I provide and what’s the lead time?+
Logo, 50-word blurb, destination URL, and an optional 600x200 banner. Your first campaign ships 7 business days from when we receive all your assets. We don’t redesign creative — what you send is what ships — but we’ll flag obvious deliverability or compliance issues before publication.

Ready to get started?

The fastest way to become a Propane Insider sponsor is to email us — we'll respond within one business day with a media kit, next available slot, and a simple onboarding checklist.

Start in 5 clicks →hello@propaneinsider.com(610) 228-0887

Not ready to buy yet? Read the supplier overview →

Want a permanent partnership instead? See the Original 15 →

Propane Insider · Pottstown, PA