A bobtail costs the same at six stops as it does at twelve.
Booked stops.
Not clicks.
This is the Local Lead Engine. One system that finds the propane and fuel buyers inside your 30–35 mile radius, gets your name in front of them on Google and in AI search, and points all of it at the ones who can become accounts on your truck.
Your automated marketing department in a box.
Traffic isn't the product. A new account is a site survey, a tank set, a leak test and a first fill — then years of fills after that. That's what we're aiming at.
Free. About a minute. No call, no signup.
- No long-term contract. Cancel on 30 days’ notice.
- One monthly price. Every part included.
- We do the work — you read one report a month.
- Built around the 30–35 miles you deliver in.
Every one of these is a stop you didn't book.
Every day, customers in your service area Google “propane delivery near me” or “diesel fuel delivery [your town]”— and call whoever shows up first. Then you check the address against the radius from your plant, and sometimes it's a call you have to say no to.
You have the trucks, the crew, the license, and the experience. What you don't have is time to wrestle with SEO, write emails, or chase down reviews.
You need marketing that runs itself. Built for your industry. By someone who knows it.
87
branch offices Bill scaled to
12
states he operated across
25
years as a propane operator
200+
fuel companies helped
PIMS is what Bill wishes he'd had when his own phone stopped ringing across every yard in the same week. Every feature reflects what an operator actually needs on the ground.
What you get
Six parts. One engine.
The sixth part is AI search. Ask Google's AI answers, ChatGPT, Claude or Gemini about propane in your area and it will name a company. Maybe you. Maybe the outfit two towns over. The free check below tells you which.
Specialty vendors charge $500–$1,000+ per pillar, separately. A piecemeal six-vendor stack runs $3K–$6K a month. Every part here runs under one monthly price.
Every channel that matters — covered
Every place a buyer looks for you.
Your customers don't pick one place to find you. We show up for you everywhere they search, scroll, text, and ask.
🔍 Search & Discovery
Google Search
Near Me pages with LocalBusiness schema
Google Maps
Local pack + Maps results
Google Business Profile
Auto-generated posts + reviews
Bing / DuckDuckGo
Bing Places + Microsoft network
Apple Maps
Critical for iPhone users
Voice search
Siri, Alexa via structured data
📇 Business Listings (52 directories)
Yelp
Reviews + business profile
Nextdoor
Neighborhood network — huge for home services
Angi / HomeAdvisor
Residential home services leads
BBB
Better Business Bureau trust signals
Foursquare / Data Axle
Aggregator feeding Apple, Uber, Tesla Maps
YellowPages network
YP + Superpages + Whitepages
Local Chamber
Community citation + trust boost
Industry directories
Propane.com, NPGA, FuelDelivery.com
📣 Direct Outreach
Email campaigns
AI-written, research-backed, scheduled
Two-way SMS
Inbound + outbound, AI-drafted replies
Website chat
Floating widget, routes to your inbox
Scheduled B2B posts from campaigns
Auto-composed from articles + campaigns
Review requests
Auto-sent to won customers (email + SMS)
What you'll actually get
What lands on your desk Monday.
The phone rings more.
Fleet managers Google “diesel delivery [city]” and find you first. Homeowners searching “propane refill near me” land on your branded page. No paid ads required to start.
Backed by one monthly report you can hand the boss.
More 5-star reviews
Every won customer gets an automated review request by email and SMS within 24 hours of their delivery. Reviews flow in; you click to respond or let AI draft it.
Reviews are a ranking signal and a trust signal both.
Hours back every week
Stop writing emails, chasing SEO, checking 50 directories, posting to social. The Marketing Hub shows you what needs attention, you click, it's done.
Under 30 minutes a week once it's running.
Every dollar accounted for
Every lead is tagged to the exact channel it came from. You mark wins + deal values. The ROI dashboard shows exactly which campaign generated which revenue — not opens and clicks.
Know your true cost-per-deal, per channel
A moat in local search
Your Near Me pages go live, and every one of them gets tracked. We watch your rank for every service-area search a buyer types, and the monthly report shows the movement.
Movement you can check yourself, every month.
Marketing that gets sharper each month
The system reads what worked last month — opens, clicks, which searches slipped — and feeds it into the next round. Every month the campaigns get sharper.
Tuned on your own numbers.
The outcome: you spend your time running trucks and closing deals. The marketing runs itself — and it keeps getting tuned on your own numbers.
How it works
Done for you. Three steps.
You never learn a dashboard. We run it; you read the report.
Connect (Day 1)
Paste your business info, pick your service area, optionally connect your existing Mailchimp list. 10 minutes.
Watch your Hub
Marketing Hub tells you what to do next — ranked by impact on new business. Click, act, move on.
Let it run
Schedule recurring AI campaigns. The system researches, writes, sends, learns. You run trucks.
The Marketing Hub
One dashboard. Zero confusion.
👋 Welcome back, Acme Propane
Ranked by impact on new business
Leads this month
27
$42k pipeline
Revenue this month
$18,320
4 wins
Unread messages
3
Reply fast
Avg review rating
4.8
126 reviews
🎯 What to do next
3 unread messages
UrgentCustomers waiting on pricing questions — respond now to win them.
"emergency propane" dropped from #4 → #7
HighLaunch a boost campaign targeting this keyword.
Ask 4 won customers for reviews
Worth doingWon leads give the highest-rated reviews — strike now.
Sample layout. Your Hub shows your own numbers.
Built by an operator who lived it
Built by an operator who ran the route.
Bill Stomp started running one propane location and grew to 87 branch offices across 12 states over a 25-year career, combat veteran. He's since helped 200+ fuel companies.
Every feature reflects what an operator needs when the phone stops ringing.
Send day matters — our Friday sends land softest
Subjects that name the job get opened
Patterns drawn from our own campaign history, not a bought playbook
These aren't opinions. They're patterns from a decade of running campaigns to real propane operators.
Southwest Propane is our first Founding Partner and receives founding-cohort pricing.
Southwest Propane, Arrowhead, Creek Energy and Action Gas have put it to work.
How we compare
Everything you need. None of the generic fluff.
Generic all-in-one marketing platforms weren't built for fuel delivery. They don't know what a delivery radius is, what a will-call customer is, or why a lead sixty miles out is worth nothing. Here's what's different.
| Feature | Propane Insider |
|---|---|
| Two-way SMS + AI-drafted replies | ✓ |
| Review automation + AI responses | ✓ |
| Local rank tracking | ✓ |
| 52-directory worklist + NAP audit | ✓ |
| AI-written email campaigns (with live research) | ✓Researched before it's written |
| Scheduled recurring AI campaigns with auto-retune | ✓Unique to us |
| Mailchimp multi-client integration | ✓Encrypted per-vendor |
| AI image generation on every campaign | ✓On every campaign |
| Propane & fuel delivery industry tuning | ✓10 years of data |
| True white-label (your brand, your domain) | ✓Full per-vendor branding |
| Per-keyword 'Beat the competitor' campaigns | ✓One-click AI boost |
| Multi-hub / multi-location support | ✓ |
| Built specifically for propane/fuel delivery | ✓Built for propane and fuel delivery |
What only we do:
- ✓AI-written email campaigns, researched before they're written
- ✓Scheduled recurring campaigns that auto-retune from performance
- ✓An image on every campaign
- ✓Industry-tuned on 10 years of real propane newsletter data
- ✓True white-label — your brand, your domain, your rules
- ✓One-click boost campaigns on any search you're slipping on
- ✓Revenue tracking, per channel
Plus everything you'd expect from a general marketing platform:
- ✓Two-way SMS + AI-drafted replies
- ✓Review automation + AI responses
- ✓Local rank tracking
- ✓52-directory worklist + NAP audit
- ✓Multi-hub / multi-location support
Pricing’s covered on the call.
We pull your live rankings, profile and listings before the call. No deck. Just your numbers.
Ready to get calls?
Book a 30-minute demo. We pull live data on your current rankings, GBP, and online presence before the call, then walk you through exactly what your Near Me page and Marketing Hub would look like for your business.
Pick a time that works for you — no back-and-forth. No spam, no sales rodeo.
FAQ
Common questions
Is this built for propane, fuel delivery, or both?+
Do I need an existing website?+
How long until I see leads?+
What if I already have a Mailchimp list?+
How much time does this take me?+
Is my data safe?+
Are you a fuel broker or reseller?+
How do I know a lead turned into a real stop?+
What does this cost?+
Built by an operator, for operators
87 Branches. 12 States. 25 Years.
Bill Stomp, Founder · Propane Insider est. 2022
PIMS runs the Local Lead Engine your independent operation never built.
Bill Stomp started running one propane location and grew to 87 branch offices across 12 states over a 25-year career, combat veteran. He's since helped 200+ fuel companies.
He's been on the operator side of every conversation a propane marketer would have.
87
Branch offices scaled to
12
States operated
25
Years as an operator
200+
Fuel companies helped
Important:We are not owned by a fuel distributor. We don't sell tanks. We don't resell gas or diesel. We don't compete with you on your own customers. Our only business is making local propane and fuel delivery operators win their markets — and we work for you.
Want the full pitch?
This page is the short version. The deeper one — the Southwest Propane case study, how each part of the engine runs month by month, and why a 25-year operator built it — lives on the PIMS page.
See the full PIMS page →Or just book the demo below — we'll walk you through it live.
Claim your radius before somebody else does.
Most local fuel delivery markets haven't locked down Google rankings yet. That won't hold forever. Thirty minutes — we pull your live rankings, your Google profile and your listings before the call and walk your own numbers. 14 of 15 Founding Partner spots are open.
Free. About a minute. No call, no signup.