Only what you change does. Stanford’s Jeffrey Pfeffer and Robert Sutton called it the knowing-doing gap in a 2000 book: companies rarely stall for lack of knowing what to do.
Try the Receipt Test: take the last five things you read or heard about running the business, this newsletter included. Next to each, write what you changed because of it. “Good piece on tank monitors” does not count. “Called two customers about a monitor Tuesday” does.
Zero or one receipts means you are in the audience. Pick one item from today’s issue and do it before Friday.
Credits: Benjamin Franklin, The Way to Wealth (1758) · h/t Meet Kevin Paffrath, Daily Wealth · h/t Codie Sanchez, Contrarian Thinking. Retold in our own words; neither sponsors Propane Insider.