The Marketing Department You Never Got Around to Hiring
PIMS runs your Google Business Profile, your review replies, your local pages, your customer texts and your drip sequences — every week, for every office, without pulling anyone off the truck.
The marketing job nobody in your shop has time for
It never gets done at 9am. It gets done at 9pm in January, by the owner, or it doesn’t get done.
- Reviews sit unanswered for weeks — the ones that hurt sit longest
- The Google profile hasn’t been touched since somebody set it up, so the operator 20 miles out shows up first when a homeowner searches
- Somebody asks an AI assistant who delivers propane in the county and your name isn’t in the answer
- The recert letters, the autofill pitch, the winter reminder — all of it lives in somebody’s head instead of in a calendar
- Hiring for it means a salary, a ramp, and teaching a marketing person what a keep-full account is
What PIMS runs for you, every week
Not a dashboard you have to remember to log into. A system that does the work and reports what it did.
- Google Business Profile: weekly posts, Q&A answers, and drafted review replies for every location
- Local pages: city and service pages generated inside your real 30–35 mile delivery radius per office — never counties you can’t serve
- Customer messaging: SMS broadcasts and drip email for new customers, recert reminders, and will-call-to-autofill conversion
- Blog and AI Search: articles and structured answers built so AI assistants can cite you when someone asks who delivers propane locally
- Lead handling: inbound leads classified and hot ones pushed to you the same day
- Compliance calendar: tank recert deadlines, state license renewals, and NFPA 58 inspection windows flagged before they’re a problem
- Monthly report: organic reach, review velocity, and keyword rank — in plain numbers
Anchored on propane, not on a template
Every page, post, and answer PIMS writes is built on the 47-topic Propane Insider library — tanks, regulators, delivery, safety code, the questions homeowners actually ask. That’s the difference between content about propane and content by somebody who Googled “propane delivery” on Monday.
You already saw it work
PIMS runs Propane Insider’s own marketing. The newsletter that reaches 31,000+ propane subscribers, the product pages, the AI answers that put this directory in front of you — PIMS generated and delivered them. When an operator asks whether it works, that’s the honest answer: you found us because it does.
Priced by how many offices you run
Three tiers, sorted by office count, not by feature-gating games: Solo for a single office, Multi for 2–5, Enterprise for 6 and up. Month-to-month, 30-day exit — the commitment is ours, not yours. Each office is its own 30–35 mile circle with its own routes, its own town and rural zones, and its own pages — that’s why the count is what we price on. The pricing page lays out what each scale covers; your number comes on the call.
The founding 15
The first fifteen operators on PIMS hold founding-partner pricing locked for 24 months, with setup waived. Fifteen is the whole cohort — there is no second batch at that rate. The live count of how many are claimed is on the pricing page; we don’t quote it from memory.
See what PIMS would run for your operation
Tell us how many offices you have and where you deliver. We’ll show you the specific pages, posts, and sequences PIMS would be running in your counties — before you decide anything.
Contact PIMS →Contact PIMS
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Typically responds within 1-2 business days.
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