PIMS is one monthly rate per office, and you get your number on a 30-minute call with Bill Stomp. It is not printed on this page, on purpose. A one-office operator and a four-office operator are not buying the same amount of work, so a single published figure would be wrong for both of them. What the rate buys is the thing most independent operators have never had on staff: Your Marketing Department in a Box.
Why the number comes from a call
Marketing scope scales per office, because coverage does. Each bulk plant serves its own 30-35 mile radius. Each one needs its own Google Business Profile — offices never get merged into one listing — plus its own directory listings, its own review pace, and its own local pack to win. Three plants is roughly three times the surface of one. That is why we quote against your real office count instead of printing a rate card.
There is a second reason, and it is the one that costs operators money quietly. The service area on your profile has to match the radius you actually run, not the one you wish you ran. Set it wide and you buy quote forms from addresses no bobtail can reach. You pay for that lead, then you call the customer back and turn them down. Fixing that is part of the first two weeks of work, and how far off it is changes what the job takes.
What the monthly rate covers
One price, every part. No à la carte, no per-module bill.
- Google Business Profile — gap audit per location, weekly posts in your voice, Q&A seeded, services and attributes filled, the profile watched for unauthorized edits
- Citations and listings — name, address and phone consistent across Yelp, Apple Maps, Bing, Yellow Pages and the propane directories, per office
- Review velocity — requests that go out after the delivery, response templates for the good ones and the bad ones, a sustained pace per location
- Vendor blog — two posts a month per location, published to your site in your voice, on propane-buyer topics
- The monthly report — a real PDF: profile impressions, ranking movement, citation health, review volume, blog performance, and what we did and what is next in plain English. Bill reads every report before it sends.
What you are actually paying for
More customers. The whole engine points at buyers inside the miles you already deliver in. Nobody is buying you impressions in a county you cannot reach.
Higher margins. An operator with the strongest reviews in the county does not have to be the cheapest bid to win the call. Reputation is what lets you hold your price. That is where the margin comes from.
Reputation defense. Bad reviews do not answer themselves, and an unanswered one sits on your profile in front of every new customer who checks you before they dial. PIMS answers them, keeps new ones coming, and keeps your side of the story on the page.
"We tried marketing before and it did not work"
Most operators who say that hired a generalist who did not know propane. Somebody posting on Facebook, or buying ads with nothing tracked. That is spending, not marketing. PIMS is the whole engine — search, profile, listings, reviews, blog — pointed at the radius you deliver in, and measured against a starting line we document before we touch anything.
Terms, in plain English
No long-term contract on the service. Cancel on standard 30-day notice. Founding Partners lock their price for 24 months, so later cohorts paying more does not move you. You are locked into the price, not the service.
The founding cohort is 15 operators. Ask on the call where it stands — you get the real number, never a countdown.
How to get your number
Book the 30-minute call. Bring your office count. You leave with the rate and a real audit of where your Google profile and your rankings sit today, whether you sign or not.
PIMS is the marketing-services arm of Propane Insider. The operator-side software line includes Tank Spotter (the field app for inspections, work orders, tank inventory and NFPA 58 / CETP / DOT records), FuelSite.pro (modern propane websites) and Custom Fuel App (white-label customer ordering).