The whole department, outsourced

$2,500–$10,000/mo

No box on this one — it’s the nine lines below bought as one bill, so counting it too would charge you twice for the same work.

Or a local package covering close to this same ground, $1,000–$5,000/mo. 1 · 2026-08-20

Ten marketing categories a propane company pays for, with the open-market rate for each. Nine are monthly and can be ticked to count toward the total; the tenth is bought a placement at a time and has no checkbox.
Category	What you get for it	$ per month
Local search work	A page for every town you deliver to.	$800–$1,5002 · 2026-08-20
AI-search work	Someone doing the work so AI engines can find and cite you.	$1,500–$3,0003 · 2026-08-20
Review and reputation platform	Review requests going out, and every review answered.	$75–$4494 · 2026-08-20
Google listing management	Your Google Business Profile kept current, posted to, and correct.	$125–$4755 · 2026-08-20
Directory listings	Same name, address and phone on every directory that lists you.	$20–$596 · 2026-08-20
Blog and article writing	Four to eight propane articles a month, written for you.	$1,500–$2,0007 · 2026-08-20
Text-message platform	Texting your customer list — fill reminders, weather notices, past-due nudges.	$25–$598 · 2026-08-20
Email automation	Emails that go out on their own — welcome, off-season, win-back.	$15–$1009 · 2026-08-20
Reporting and rank tracking	A monthly report on where you rank and where you don’t.	$30–$6010 · 2026-08-20
Trade-newsletter placement	No box — this one is bought a placement at a time, not by the month. The number is somebody else’s published placement rate, same as every other line on this page.	$1,100–$5,000 per placement11 · 2026-08-20
Nothing counted yet0 of 9 lines counted — tick the ones you’d actually need.		$0 per month
Cheapest way through this: buy the tools yourself and do the work — about $230–$280 a month in software, added up from the published tool prices below. The tools are the easy part; what you’re really pricing on this page is the work, and that stays on your desk every week. 12 · 2026-08-20
PIMS — Your Marketing Department in a Box	The lines PIMS runs, on one bill.	Our current price — fuelsite.pro/en/pricing

If the boxes don’t tick on your phone, the total above counts all nine lines — the whole department. Cross off the ones you’d skip. $4,090–$7,702 per month, 9 of 9 lines.

Where these numbers come from

Every band above is somebody else’s published or reported price — the source and the date we pulled it are printed on the line.

1
The whole department, outsourcednamed 2026 reporting · 2026-08-20
Hook Agency, “Digital Marketing Costs for Home Service Businesses in 2026,” puts the typical home-services retainer at $2,500–$10,000/mo. ClicksGeek, “Marketing Agency Retainer Cost: 2026,” prices the narrower “local package” — local search, listings, reputation, profile work — at $1,000–$5,000/mo. Also Darkroom, “Marketing Agency Cost 2026.”
2
Local search worknamed 2026 reporting · 2026-08-20
Arc4, “Local SEO Pricing: What You Should Expect to Pay in 2026,” prints this band directly: “Managed approach: $800–$1,500/month with a local SEO provider handling execution.” The same page puts freelancers at $500–$1,500/mo for single-location businesses. Also Untap Web, “How Much Does Local SEO Cost in 2026” ($500–$3,000); SE Ranking’s 300+ agency survey (Apr–May 2026) via the Web Tonic and Digital Applied roundups.
3
AI-search worknamed 2026 reporting · 2026-08-20
310 Creative, “AEO Agency Pricing in 2026: What You Should Really Expect to Pay,” which puts it in one line: “most credible AEO agencies require at least $1,500 to $3,000 per month for a lean foundational program.” Stackmatix, “AEO Agency Pricing: Real Costs, Tiers & What’s Included (2026)” prints the same band for starter packages, and Fuel Online, “AI SEO Pricing 2026,” starts its range at $1,500/mo. Also Digital Elevator, “AEO and GEO Pricing Guide 2026”; Gigawatt Group, “GEO & AEO Pricing Models 2026” — mid-market programs $2,000–$10,000/mo, specialist shops $3,500–$12,000/mo, both well above the band printed here.
4
Review and reputation platformvendor page + named reporting · 2026-08-20
NiceJob, read off get.nicejob.com/pricing: Reviews $75/mo, Pro $125/mo. Upper end from Birdeye ($299–$449/mo per location, annual contracts) and Podium (from $399/mo advertised, $450–$600 real once 10DLC and number fees land) — both vendor pages quote-gated, figures from named 2026 reviews, not vendor quotes.
5
Google listing managementnamed 2026 reporting · 2026-08-20
Merchynt, “GBP Management Pricing Guide”; 99calls, “GBP Management Pricing” ($300–$1,200/mo, full map-pack work at the top); Colorado Web Impressions ($125–$475/mo tiers). A one-time setup of $300–$499 is common on top.
6
Directory listingsvendor page + named reporting · 2026-08-20
Moz Local, read off moz.com/products/local/pricing: Lite $20/mo, Preferred $30/mo, Elite $40/mo per location. BrightLocal citations $2–$3.20 each, self-serve plans $39/$49/$59/mo — its pricing page now reads “price on request,” so those plan figures are from named 2026 comparisons, not a vendor quote. Yext runs $199–$499/yr per location (same, quote-prone, not a vendor quote).
7
Blog and article writingnamed 2026 reporting · 2026-08-20
Pitchsite, “Content Marketing Pricing 2026”: of a $5,000 retainer, $1,500–$2,000 is the actual content creation, which buys 4–8 posts a month; standard posts $100–$300 each. Column Five, “Content Marketing Agency Pricing 2026”: most US retainers $1,500–$10,000/mo.
8
Text-message platformvendor page + named reporting · 2026-08-20
SimpleTexting, read off simpletexting.com/pricing: 500 credits $29/mo, plus $10 for a local number, about $39/mo all in; the 1,000-credit plan is $59/mo (CostBench, “SimpleTexting Pricing 2026,” last verified July 2026). EZ Texting Launch $25/mo plus a $5/mo telecom fee and 4¢ per-message overage (Email Vendor Selection, 2026). Advertised figures are floors — the telecom and overage lines land on top.
9
Email automationnamed 2026 reporting · 2026-08-20
HubSpot Marketing Starter $15–$20/seat/mo, Professional $890/mo (Docket and TinyCommand, 2026). Mailchimp Standard from $14.99–$20/mo at 500 contacts, and TinyCommand, “Mailchimp Pricing 2026,” prints the top of this band directly: “at 5,000 contacts those become $75 and $100” (Zapier and Mailercloud 2026 comparisons; EmailToolTester puts the full span at $13–$890).
10
Reporting and rank trackingnamed 2026 reporting · 2026-08-20
Semrush Local Base $30 / Pro $60 per location/mo — the band printed above is exactly that Base-to-Pro span (named 2026 roundups; the Semrush page is JS-rendered, so this is not a vendor-page quote). AgencyAnalytics from $25/mo, $20/client/mo annual, rank-tracker add-on $41.67/mo per 500 keywords. BrightLocal Track $39/mo.
11
Trade-newsletter placementnamed 2026 reporting · 2026-08-20
Chase Dimond, “Newsletter Advertising in 2026,” puts mid-size B2B placements at $1,100–$5,000 each — the band printed here. Corroborated by the $50–$150 specialized-B2B CPM band reported by Admailr, “Newsletter Advertising Rates: 2026 CPM Guide,” and Dupple, “Newsletter Advertising Cost in 2026.”
12
The cheapest way through thiscomputed from published prices · 2026-08-20
Computed, not quoted: the published monthly prices of a do-it-yourself stack, added up — an AI-visibility tracker (Otterly Lite $29/mo, the one tool here that backs no row of its own above), directory listings $20, reviews $75, texting $29, email $15–$60, rank tracking $39 and reporting $25. That comes to $232–$277, which is the $230–$280 printed above. That is the software only. Every hour of the work it does not do stays on your desk.

These figures are dated estimates, pulled 2026-08-20. Prices move — confirm any number with the vendor before you rely on it. Our own current price is on fuelsite.pro/en/pricing.

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