Fueling Safety: Why Sharing Propane & Severe Weather Tips is a Game-Changer for Your Customers

Every year, severe weather events pose risks to families and properties, leaving propane homeowners searching for ways to better prepare. The headlines consistently highlight extreme weather, emphasizing the importance of properly educating and preparing customers for the worst. From devastating storms to power outages, the need for weather safety awareness has never been more necessary.

As propane company owners, you have the opportunity to play an important role in guaranteeing the safety of customers and their families. By sharing valuable information and resources on propane and severe weather safety, you can establish trust, showcase your expertise, and contribute to the well-being of your community.

Educating Customers

As experts in the propane industry, your customers rely on you for help and guidance in keeping their families safe during severe weather events. The Propane Education & Research Council (PERC) safety team has updated their library of severe weather safety tips, guidelines, videos, and how-to instructions, specifically designed for propane providers. These resources are readily available for download at no cost. By familiarizing yourself with these materials and sharing them with your customers, you can empower them to properly and proactively take measures to protect their propane systems.

Unique Considerations

Different regions of the country face different natural disasters and weather safety considerations. Extreme heat and wildfires present unique threats compared to hurricanes, earthquakes, or heavy snowfall. However, all severe weather events can trigger similar issues, such as system leaks, damaged gas lines and appliances, and dislodged propane tanks, which can lead to dangerous situations. By understanding the specific risks associated with your region and providing tailored guidance to your customers, you demonstrate your commitment to their safety and build lasting relationships.

Clear and Consistent Messaging

With thousands of propane companies responding to severe weather threats across the nation, it’s crucial for safety messages to be clear and consistent. This can be a challenge, considering the unpredictable nature of the weather.

However, as marketers, you have the power to deploy weather-specific materials in various formats and channels that best suit your needs. From your company website and social media channels to emails and seasonal mailer reminders, you can spread weather safety awareness throughout the year, ensuring your customers are well-prepared.

Preparing for the Unexpected

Power outages are common during severe weather events, and they can range from minor inconveniences to life-threatening situations. Regardless of the season, any type of weather-related event, be it snowstorms, thunderstorms, hurricanes, or extreme heat, can cause power outages. By encouraging your customers to plan ahead, you help them safeguard their families and homes, providing peace of mind during and after any weather-related event. Simple steps like creating an emergency plan, installing propane gas and carbon monoxide detectors, and preparing a family disaster supply kit can make a significant difference in reducing potential property loss and personal injury.

As propane company owners, you can help ensure that your customers and their families are safe during severe weather events. Let’s unite to keep our customers safe and ready for whatever Mother Nature throws their way.