Expanding Your Reach with a Strong Reseller Network

You can only cover so much ground on your own as a propane business owner. Expanding your service area, gaining new customers, and building brand awareness takes a lot of time, effort, and resources. One smart way to grow without adding more delivery trucks or staff is by creating a network of resellers. When done right, this setup helps you reach more customers, increase sales, and strengthen your position in the local market.

Resellers are people or businesses selling your propane services to their customers. They may be small hardware stores, convenience shops, service stations, or local business owners already in your target areas. With your support, they can offer propane on your behalf while you handle the supply and delivery.

Choose the Right Resellers
Not everyone is the right fit to sell your propane. The best resellers are trusted in their communities and already have steady foot traffic and strong customer relationships. Start by looking for businesses that match your brand values and operate in areas where you want to grow.

Once you’ve made a list, reach out and explain how a reseller partnership can benefit both sides. Be clear about what you provide – propane supply, branding materials, safety training – and what they’ll do – sell or promote your service to their customers. Set honest expectations from the start to avoid confusion later.

Offer Support and Make It Easy
To keep resellers active and loyal, give them the tools they need to succeed. This might include signs, banners, brochures, or point-of-sale materials that explain your propane services clearly. Ensure that they understand safety rules and delivery schedules so they feel confident talking to customers.

Provide easy ways for resellers to place orders, ask questions, and track deliveries. A phone call, text, or basic app can do the job. The simpler you make the process, the more likely it is that they’ll stick with you long-term. You can also offer incentives such as commissions or discounts based on how much they sell. This gives resellers a reason to promote your brand over others.

Build Strong Relationships
A network is only as strong as the trust behind it. Visit your resellers occasionally, listen to their feedback, and show appreciation for their efforts. Be sure to keep them in the loop about updates, new services, or special promotions they can offer their customers. This will make them more likely to actively advertise your propane business. Good communication and respect go a long way in keeping the relationship strong.

Keep Track of Performance
As your reseller network grows, make sure to track each partner’s performance. Monitor how much propane they sell, how often they place orders, and how customers respond. This will help you determine which locations are working well and which ones may need extra support. By monitoring resellers’ performance, you can make smart decisions about where to grow, where to invest more time, and how to strengthen your reseller program over time.

Why It’s Worth the Effort
Creating a reseller network will require effort upfront, but the long-term benefits can be well worth it. You can grow your propane business without stretching your staff too thin, enter new markets faster, and build stronger community ties.

By adding propane services to their offerings, you’re also giving local businesses a chance to grow. When everyone succeeds, your brand becomes more trusted and widely known.

Building a Business with Impact
A network of resellers helps your propane business grow from one location to many without needing to do it all alone. By choosing the right partners, supporting them well, and building trust, you can reach more customers and keep your business moving forward. This approach could be your next best step if you’re ready to grow beyond your current territory.