Boost Your Online Presence with Google: Insights from a Certified Trainer
Learning new things and doing research is very easy in the digital age. We can quickly and easily access information with search engines like Google. Additionally, this offers businesses a fantastic chance to reach a larger online audience. According to Dave Meyer, president of BizzyWeb and a certified Google trainer, knowing how customers find your company online and utilizing search engine optimization (SEO) can have a significant impact.
Meyer provided insightful commentary at the Propane Education & Research Council’s recent Energy for Everyone Marketing Conference in Minneapolis. He emphasized the value of being found online and offered helpful advice on marketing your company effectively.
Your Goal: Be the Most Useful in the Most Accessible Way on Google
To rank higher in search engine results, particularly on Google, your website must be optimized for SEO. Your website’s content and architecture can be adjusted to increase visibility and establish a connection with visitors. Meyer advises updating your website with clear, concise messaging and accurately representing your company. Ensure your website is organized, add pertinent keywords to your content, and write enlightening page titles and descriptions.
Use Google Trends and Business Profiles to Your Advantage
Google Trends is a valuable tool for researching keywords and keeping track of the popularity of your company. Your online visibility can be improved by strategically using popular search terms. Meyer also emphasizes the significance of claiming and enhancing your Google Business Profile. Many unclaimed profiles are missing out on opportunities. Use this free tool to manage your company’s contact information, opening hours, location photos, website link, and client testimonials. Visit google.com/business to start working on your business profile for free.
Use Google Advertising to its Fullest Potential
Consider investing in online advertising with Google Ads after updating your website and perfecting your company profile. With the help of this platform, you can monitor the effectiveness of your marketing efforts and only be charged when website visitors convert into customers. Meyer advises taking the following actions to start a successful online advertising campaign:
1. Establish your objectives. Choose the desired course of action that you want potential customers to take.
2. Enter your company information or connect to your Google Business profile.
3. Choose or make a relevant webpage to link your advertisement to.
4. Create an attention-grabbing advertisement and description.
5. Pick pertinent keyword themes and target particular areas to increase the visibility of your advertisement.
6. To effectively manage your advertising campaign, set a daily budget.
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In today’s cutthroat marketplace, you can strengthen your online presence, draw in more clients, and expand your business by implementing these tactics and embracing the power of Google.
