Authentic Demand as the Essence of Successful Innovation
Innovation is not merely about inventing a new product or service; it goes beyond creating something novel. True innovators are driven by a passion to make a difference, recognizing that innovation isn’t complete if the intended beneficiaries remain indifferent. The journey from invention to successful innovation involves connecting with the deep motivations, pride, validation, and… Continue reading Authentic Demand as the Essence of Successful Innovation